this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...

one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

one of the most important behavioral aspects in relationship among the main members of marketing channel is the issue of power and dependence that here we have looked through the source of power and countervailing power and we have considered reputation independence, sale and profits and marketing role dependence. in this research relationship between the two main marketing channel members in h...

in this research the activity of 75 producers, 55 wholesalers and 55 retailers, citrus market of jahrom county was investigated. the results indicated that margin of wholesale, retail and total margin of citrus in this county was 1461.1, 1480.3, and 2941.4 rs respectively. share of producer from marginal price was estimated to be 57.9 percent and share of wholesaler was more than retailer. in t...

This article takes a systems perspective to study marketing channel system structure dynamics and their interactions with economic system dynamics. A novel, non-linear method from ecology is used to establish a causal network of mostly bi-directional causal forcing between economic variables and marketing channel system structure. This resulting causal network facilitates a comprehensive unders...

a r t i c l e i n f o Keywords: Channel governance structure Marketing strategy Business to business marketing This study tries to find an answer to the question: Are different marketing channel governance structural dimensions equally conducive for different marketing strategies? The results from an empirical study suggest that different dimensions of channel governance structure may not be eq...

Marketing channel plays a key role for the success of an enterprise in gaining competitive edge, markets demanding agility and quick market responsiveness which represent complex phenomena in global competition. To discover the behavior and mechanism of organization, nowadays, more and more people have paid attention to the complexity theory such as self-organization, dissipative structure theo...

The research builds upon the literature in electronic commerce and past research in marketing with the objective of understanding factors that impact a product’s adaptability to online marketing. A review of marketing channel choice literature reveals a set of factors and channel choice functions that are considered important in making channel decisions. Using this as a basis, four major channe...

For most manufacturers, success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members, so the management of marketing channels plays an important role in market competition. Most existing work studies the problem of marketing channel management in a qualitative way. Recently, with the increase of amount of sales data, how to ...